Save your progress anytime or SCHEDULE A CALL to finish this together.
This will take a few minutes to fill out, but once finished, you’ll gain valuable understanding and insights that will help you optimize all your marketing investments across every channel now and in the future!
Let’s figure out the best way to grab and keep your clients interest every month!
Clients tend to place greater trust and loyalty in individuals rather than companies. We blend your company branding with a likely point of contact to build stronger connections.
Using a name in your email address like bob@example.com will perform better than an info@, service@, or contactus@ addresses.
*Optional
Every marketing dollar you spend should align with your maximum Customer Acquisition Cost (CAC) to eliminate guesswork and ensure profitable campaigns. Let’s find yours together!
This magic number is the amount you can spend on acquiring a new customer. It’s the amount left over after deducting all your costs and desired profit from your average sale.
Example: If your average sale = $110. All of your costs + your desired profit = $81, you have $29 to acquire a new customer while maintaining your desired profit.
A predictable CAC allows you to raise prices, scale your business, or even sell your business confidently.
Your average dollar per sale, average commission, average order value, or transaction value etc.*This is before any expenses or costs of goods have been deducted.
The TOTAL cost to fulfil your average transaction should include:Cost of goods + (all expenses for X months / transactions in X months)
*Expenses include: rent, payroll, utilities, labor, fees, taxes etc.
Example:
To find this number, add up all of your transactions over a year or more. Divide that number by your total number of paying customers during that time.
If a sale is for $100, your total cost to fulfil is $71, you could take up to 29% $29 in profit, however, you could not afford to advertise.
Most businesses operate in the 10%-20% profit range.
This the maximum amount you should ever spend to acquire a new customer. We will use this number as the basis for our referral offer.
Time to sweeten the deal. Having identified your CAC, we can now confidently design a referral offer tailored to that amount.
Customer perception of value differs from that of business owners. A $80 Gift Card is more effective than a free $100 item, and the free $100 item will outperform a $150 discount. The most effective offers provide fast, clear, and versatile rewards.
